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Sugoi ApparelSugoi Performance Apparel

Links to: Men's Sugoi Apparel | Woman's Sugoi Apparel | Ironman Collection | Sugoi Socks | Compression R&R Apparel
Reduced - Save $$$ on Sugoi Seasonal Closeouts here

Sugoi R&R Compression

In support of scientific study and performance enhancement, SUGOI has designed and engineered a complete range of Race + Recovery products, featuring PISTON Compression Technology and Zone Construction.

Sugoi Compression Leg Sleeves
Piston 200 Leg Sleeves
Sugoi Compression Shorts
Piston 200 Shorts
Sugoi Compression Tights
 Piston 200 Tights
Sugoi Compression Shirt
Piston 140 Long Sleeve
Sugoi R&R Compression Shirt
Short Sleeve Compression
Basic T Sugoi 59413U Bamboo S/S Zip Sugoi Ready Short Sleeve Shirt FinoStretch T  
Basic S/S
SALE!
Bamboo Zip
SALE!
Ready S/S T
SALE!
FinoStretch T
SALE!
 
Sugoi RSR Running Singlet Sugoi Carbon 19678U Sugoi Trans L/S T-Shirts    
RSR Run Singlet
SALE!
Carbon Trans L/S T
SALE!
  
Sugoi RSR Mesh Running Cap Sugoi Ready Visor   94978U Sugoi RS 1/4 Sock  
RSR Running Cap Ready Visor   Oh Canada!  
 
Sugoi Versa Wind Mitt Sugoi MidZero Tuke Sugoi SubZero Skull Cap Sugoi MidZero Balaclava  
Wind Mitt MidZero Tuke Skull Cap Balaclava  
Sugoi Headband Sugoi FinoTherm Beanie Sugoi neck gator Sugoi RS Ped Sock Sugoi wind brief
Headwarmer FinoTherm Beanie Thermal Tube Sugoi SocksMidZero Wind Boxer
Sugoi 59413U Bamboo S/S Zip 42K Shorts Sugoi Mobile Trail Short Sugoi Merlin Running ShortsSugoi Spearhead running shorts
RS R Running Shorts 42K Race Day Shorts SALE! Mobil Trail Short
SALE!
Merlin 2in1 Running Shorts SALE! Spearhead Shorts SALE!
Sugoi RSR SPlit Shorts Sugoi FinoStretch Boxer Sugoi Turbo Fitness Shorts 21057UNC    
3/4 Slpits FinoStretch Boxer Turbo Fit Short    

Technical Winter Clothing

Sugoi Wallaroo 170 wool shirts Sugoi Wallaroo Zip An essential power packed thermal layer with refined details and fit Sugoi Wired Running Shirt Sugoi Firewall
Wallaroo 170
SALE!
Wallaroo Zip
SALE!
MidZero Zip Neck
SALE!
Wired
SALE!
Firewall 180 Zip
Sugoi Running Shirts Sugoi Carbon 19678U Sugoi  Speedster2 Style 64611U Sugoi Trans L/S T-Shirts Sugoi Performance Shirts
FinoTech L/S
SALE!
Carbon Zip Speedster2
SALE!
Trans L/S T
SALE!
FinoStretch L/S
SALE!
         
         
Sugoi Firewall Zip Sugoi Sugoi RS Zero Jacket 73075U Sugoi Firewall Jacket Sugoi RPM Thermal 70897U.OLM
Firewall 220 Zip
SALE!
Versa Jacket RS Zero Jacket
SALE!
Firewall 260 Jacket RPM Thermal
 
Sugoi Shift Jacket Sugoi Jackets Sugoi Majik Shell jacketSugoi Majik Pants Sugoi Shift Vest
Icon Shift Jacket
SALE!
HydroLite
Waterproof
SALE!
Majik Shell Jackets Waterproof Majik Pants Water Proof Shift Vest
Sugoi Zap Bike Jacket, Weather resistant protection with Zap 360 enhanced reflective visibility. Sugoi Zap Jacket Sugoi Zap Jacket Sugoi Zap Vest Sugoi Helium Vest 75100U
Zap Bike Jacket Zap Jacket New Zap Jacket Zap Vest Helium Vest
SALE!
Sugoi RMP Waterproof Jacket Sugoi Helium Jacket Sugoi  Versa Jacket Style 70772U / 70773U Sugoi Sugoi Firewwall 180 Pant
RPM Waterproof Jackets Helium Jacket
SALE!
Versa Jacket Versa Jacket Firewall 180 Pant
Sugoi Majik Pants Sugo Decaf pants Sugo Espresso Fleeced pants Sugoi Firewall 220 Pants Sugoi Macchiato Pants
Majik Pants Waterproof Decaf Pants Espresso Pant Firewall Pants
SALE!
Macchiato Pants
SALE!
Sugoi RPM Thermal Pants Sugoi MidZero Tight Sugoi Midzero zap tights Sugoi SubZero Reflective Zap Tights  
RPM Thermal Pant MidZero Tights MidZero ZapSubZero Zap  
Sugoi Jackie Tights Sugoi Titan Thermal Pants Sugoi SubZero Cold Weather Tight Mens Sugoi Firewall Tights Sugoi Zero Plus Pants
Jack Tights Titan Thermal Pant SubZero Tight
Firewall 220 Tights
SALE!
Zero Plus Pants
Sugoi RSR Race Pant RSR Race Tight Firewall 180 Zap Reflective Tight    
RSR Race Pant RSR Race Tight Firewall 180 Zap Tight    

Men's Triathlon and Cycling

RS Triathlon Shorts Sugoi Velocity Triathlon Tank and Shorts Sugoi 19078U Piston Tri Shorts Sugoi Turbo Tri Shorts Power Tri Pocket Short
RS Triathlon Shorts Velocity Tri Shorts Piston Tri pocket
Turbo Tri Shorts Power Tri Pocket Short
SALE!
Sugoi Velocity Triathlon Suit   Sugoi Titan Triathlon Suit Elite performance race suit has high impact graphics and lightest, most vented fabrics for cool comfort on race day Sugoi Turbo Suit 29996U Sugoi Turbo Jammer Swim Suits
Velocity Suit
SALE!
Titan Tri Suit
SALE!
Oxygen Tri Suit Turbo Tri Suit Turbo Jammer Swim Trunk
Sugoi T1 Tri Tank Sugoi Velocity Triathlon Tank and Shorts Sugoi Tsunami Tri Tank Sugoi Impact Tri Tank 20656U.203 Sugoi Titan tri Tank
T1 Tri Tank Velocity Tri Tank Tsunami Tri Tank
SALE!
Impact Tri Tank Titan tri Tank
SALE!
       
Sugoi Sonic Triathlon Tank Sugoi Turbo Triathlon Tank Sugoi Trident Triathlon Tank Here's the perfect cure for ultimate triathlon performance - the Sugoi Irod Sugoi 57513U.934.MTD
Sonic Tri Tank Turbo Tri Tank Trident Tri Tank  Irod Tri Jersey
SALE!
Canada Jersey
 
Sugoi Evolution Shorts Sugoi Evolution Tri Shorty Sugoi RSE Cycling Shorts Sugoi Pulsar cycling shorts  
Evolution Shorts Evolution Shorty RSE Cycling ShortsPulsar Short
SALE!
 
Sugoi Gustov Mountain Bike Short Sugoi Carbon Boxer Shorts Highly water resistant defense for the extremities. Sugoi Zap Reflective Helmet Cover Sugoi Firewall Skull Cap
Gustov Short Carbon Boxers Resistor Bootie
SALE!
Reflective Helmet Cover Firewall Skull Cap
Sugoi Versa Wind Mitt Sugoi Firewall LT Gloves Sugoi Firewall GT Gloves style 91558U Sugoi C9 Cycling Gel Glove Style 91524U Sugoi RS Bicycling Gloves
Wind MittFirewall LT Gloves  Firewall GT Glove C9 Gel Glove RS Gloves
Sugoi RS Cycling Shorts SUGOI RS Bib Shorts Sugoi RS Bike Shorts Sugoi RS Flex Bib Bike Shorts Sugoi RS Bib Knickers Cycling
Updated RS Short Updated RS Bib Short RS Bike Shorts
SALE!
RS Flex Bib Shorts
SALE!
RS Bib Knicker
SALE!
Sugoi T1 Jersey Sugoi Evolution Cycling Jersey Sugoi RS Bike Jersey    
T1 Jersey Evolution Jersey
SALE!
RS Jersey  

Men's Ironman Collection

Sugoi Ironman RS Tri Tank 29657U.911
Ironman Suit
SALE!
Sugoi Ironman RS Tri Tank 20657u.911
Men's RS Tri Tank
Sugoi Ironman RS Tri Short 21607U.911
RS Tri Short

Sugoi manufactures great looking, great fitting, and great performing apparel to elevate every part of your athletic life.


Welcome to our selection of Sugoi! The Japanese word Sugoi translates to "awesome", "great", "cool", amazing", incredible", or "wow" and is an apt description for the performance apparel that you'll see here. There's nothing quite like it anywhere! People from all over world find Sugoi apparel to be awesome, the most comfortable to be found! If you haven't yet tried Sugoi’s garments, please do so soon; we’re sure that you’ll love it.

The pronunciation of Sugoi is with a very short “suh” + hard “g������ + British “oi”, only said fluidly.

About Sugoi

Clothing for running, biking, cross-country skiing, and triathlon.

The word Sugoi is Japanese for "incredible", and the legions of Sugoi users across the world are in unanimous agreement that Sugoi's products, Sugoi's service and Sugoi's people live up to that billing.

Established in 1987, Sugoi was founded with the mission of making excellent performance athletic wear for bike racers. Since then, Sugoi's product line has grown to include a full range of running, triathlon and fitness apparel, but the original quest for excellence has remained central.

From humble basement beginnings, Sugoi has rapidly grown into a leading manufacturer of high performance athletic apparel, with extensive distribution in North America, Europe and Asia. Through the growth, the original partners have remained true to their vision--every garment that carries the Sugoi name is still designed, developed and made by Sugoi's over 200 full-time employees spread across two buildings in the heart of Vancouver.
Sugoi was among the very first companies to recognize that recreational athletes want and need high performance clothing just much as do pros. Thus, while Sugoi has a complete line of sleek and form-fitting race wear for running, cycling and triathlon, this technology is also used to make outstanding apparel that fits and flatters the recreational athlete.

Sugoi has remained at the forefront of athletic clothing by continuing to design apparel that offer an unmatched combination of performance, fit and fashion. Sugoi continues to work on the cutting edge of clothing technology, with fabrics that are often proprietary and always highly functional.
Provide great performance, value and service, and always act with integrity. It is a simple formula, but it is the one that continues to be the heart and soul of Sugoi's remarkable success.

Sugoi Apparel

About SUGOI

The word SUGOI is a Japanese term for "Incredible." Since 1987, Vancouver based SUGOI Performance Apparel has been working diligently to make sure that their products, people, and organization live up to that name. From humble basement beginnings, SUGOI products are now used worldwide by runners, cyclists, tri athletes and fitness enthusiasts who demand the best apparel available.