Sugoi manufactures great looking, great fitting, and great performing apparel to elevate every part of your athletic life.
Welcome to our selection of Sugoi! The Japanese word Sugoi translates to "awesome", "great", "cool", amazing", incredible", or "wow" and is an apt description for the performance apparel that you'll see here. There's nothing quite like it anywhere! People from all over world find Sugoi apparel to be awesome, the most comfortable to be found! If you haven't yet tried Sugoi's garments, please do so soon; we’re sure that you’ll love it.
The pronunciation of Sugoi is with a very short “suh + hard “g” + British “oi”, only said fluidly.
SUGOI’s head office is based in Vancouver, British Columbia, and employs 230 people. Our building’s parking garage can house only 7 cars, but the lot is never full. Our bike locker, however, is always packed. The vast majority of our employees bike, walk, or take public transit to work each day. Our sublimation department uses only water-based inks, and SUGOI is careful how we use both non-recyclable and recyclable products. We are not perfect, and still have a long way to go to become a greener company, but we are improving every day – like this catalog. For the first time, SUGOI has printed our catalog on FSC certified paper (www.fsccanada.org) in an effort to minimize the impact on our environment.
The word Sugoi is Japanese for "incredible", and the
legions of Sugoi users across the world are in unanimous agreement that
Sugoi's products, Sugoi's service and Sugoi's people live up to that billing.
Established in 1987, Sugoi was founded with the mission of making excellent performance athletic wear for bike racers. Since then, Sugoi's product line has grown to include a full range of running, triathlon and fitness apparel, but the original quest for excellence has remained central.
From humble basement beginnings, Sugoi has rapidly grown into a leading manufacturer of high performance athletic apparel, with extensive distribution in North America, Europe and Asia. Through the growth, the original partners have remained true to their vision--every garment that carries the Sugoi name is still designed, developed and made by Sugoi's over 200 full-time employees spread across two buildings in the heart of Vancouver.
Sugoi was among the very first companies to recognize that recreational athletes want and need high performance clothing just much as do pros. Thus, while Sugoi has a complete line of sleek and form-fitting race wear for running, cycling and triathlon, this technology is also used to make outstanding apparel that fits and flatters the recreational athlete.
Sugoi has remained at the forefront of athletic clothing by continuing to design apparel that offer an unmatched combination of performance, fit and fashion. Sugoi continues to work on the cutting edge of clothing technology, with fabrics that are often proprietary and always highly functional.
Provide great performance, value and service, and always act with integrity. It is a simple formula, but it is the one that continues to be the heart and soul of Sugoi's remarkable success.
The word SUGOI is a Japanese term for "Incredible." Since 1987, Vancouver based SUGOI Performance Apparel has been working diligently to make sure that their products, people, and organization live up to that name. From humble basement beginnings, SUGOI products are now used worldwide by runners, cyclists, tri athletes and fitness enthusiasts who demand the best apparel available.
SUGOI: A Japanese word meaning awesome, cool, excellent.
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