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Revel Sports Sugoi Reflective Performance Apparel for Running, Walking, and Cycling.

Sugoi Reflective ApparelSugoi Performance Apparel

Links to: Men's Sugoi Apparel | Woman's Sugoi Apparel | Ironman Collection | Sugoi Socks | Compression R&R Apparel
Reduced - Save $$$ on Sugoi Seasonal Closeouts here

Reflective Sportswear by Sugoi Performance Apparel

Sugoi Zap Reflective Helmet Cover Sugoi RSR Mesh Running Cap   Sugoi Womens RSR Mesh Cap  
Sugoi Female Ready Running hats
Reflective Helmet Cover RSR Running Cap   Woman'sRSR Running Cap Woman's Ready Hat

Men's Reflective Technical Winter Clothing

Sugoi Zap Bike Jacket, Weather resistant protection with Zap 360 enhanced reflective visibility. Sugoi Zap Jacket Sugoi Zap Vest Sugoi Helium Vest 75100U Sugoi Helium Jackets
Zap Bike Jacket Zap JacketZap Vest Helium Vest Helium Jacket
   Sugoi Firewall Jackets  Maximum thermal windproof protection with exceptional detailing and fit.  Sugoi  RS Jacket 73602U.207 Sugoi RS Zero Jacket 73075U
  Firewall 220 Zip  Firewall GT
 RS Jacket
RS Zero Jacket
  Sugoi RMP Waterproof Jacket Sugoi Majik Shell jacket Sugoi Majik Pants  
  RPM Waterproof JacketsMajik Shell Jackets WaterproofMajik Pants  
Mens Sugoi Firewall Tights Sugoi Midzero zap tights   Sugoi Firewall 220 Pants Sugoi Macchiato Pants
Firewall 220 Tights
MidZero Zap   Firewall Pants
Macchiato Pants

Woman's Reflective Technical Winter Clothing

Sugoi Firewall Jackets Sugoi Majik Shell Jackets Sugoi Response Jackets Sugoi Firewall Jacket  
Firewall Zip 220 Majik Jacket  Response Jacket
Firewall GT Jacket
Sugoi Zap Vests Sugoi Zap Jacket Sugoi Helium Jackets Sugoi Jackets Sugoi Firewall 220 Pants
Zap Vest Zap Jacket Helium Jacket HydroLite
Firewall Pants
Sugoi Midzero Zap Tight   Sugoi MidZero Zap Knicker Sugoi Firewall Tights  
MidZero Blur Tight
  Zap Knicker Firewall Tights

Sugoi manufactures great looking, great fitting, and great performing apparel to elevate every part of your athletic life.

Welcome to our selection of Sugoi! The Japanese word Sugoi translates to "awesome", "great", "cool", amazing", incredible", or "wow" and is an apt description for the performance apparel that you'll see here. There's nothing quite like it anywhere! People from all over world find Sugoi apparel to be awesome, the most comfortable to be found! If you haven't yet tried Sugoi����s garments, please do so soon; we’re sure that you’ll love it.

The pronunciation of Sugoi is with a very short “suh” + hard “g” + British “oi”, only said fluidly.

About Sugoi

Clothing for running, biking, cross-country skiing, and triathlon.

The word Sugoi is Japanese for "incredible", and the legions of Sugoi users across the world are in unanimous agreement that Sugoi's products, Sugoi's service and Sugoi's people live up to that billing.

Established in 1987, Sugoi was founded with the mission of making excellent performance athletic wear for bike racers. Since then, Sugoi's product line has grown to include a full range of running, triathlon and fitness apparel, but the original quest for excellence has remained central.

From humble basement beginnings, Sugoi has rapidly grown into a leading manufacturer of high performance athletic apparel, with extensive distribution in North America, Europe and Asia. Through the growth, the original partners have remained true to their vision--every garment that carries the Sugoi name is still designed, developed and made by Sugoi's over 200 full-time employees spread across two buildings in the heart of Vancouver.
Sugoi was among the very first companies to recognize that recreational athletes want and need high performance clothing just much as do pros. Thus, while Sugoi has a complete line of sleek and form-fitting race wear for running, cycling and triathlon, this technology is also used to make outstanding apparel that fits and flatters the recreational athlete.

Sugoi has remained at the forefront of athletic clothing by continuing to design apparel that offer an unmatched combination of performance, fit and fashion. Sugoi continues to work on the cutting edge of clothing technology, with fabrics that are often proprietary and always highly functional.
Provide great performance, value and service, and always act with integrity. It is a simple formula, but it is the one that continues to be the heart and soul of Sugoi's remarkable success.


The word SUGOI is a Japanese term for "Incredible." Since 1987, Vancouver based SUGOI Performance Apparel has been working diligently to make sure that their products, people, and organization live up to that name. From humble basement beginnings, SUGOI products are now used worldwide by runners, cyclists, tri athletes and fitness enthusiasts who demand the best apparel available.

Amphipod ~ Balega Socks ~ BOA Running ShortsFuelBelt ~ illumiNITE ~ Inov-8 Trail Shoes ~ LEKI Nordic Walking Poles ~ Oxysox ~ Sigvaris ~ SmartWoolSugoi ~ Toko Ski Wax ~ YANKZ! Sure Lace System ~ FootZen Socks

Special Deals

Up to 60% Discounts


Men's Running Shorts ~ Shirts ~ Women' Running Shorts ~ Shirts ~ Sports Bras ~ Headwear ~ Nordic Walking ~ Gifts ~ Novelties ~ Reflective Clothing ~ Hydration ~ Specializing in Graduated Compression Apparel ~ Compression Socks ~ Triathlon Apparel ~ Site Map


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